YouGov has abandoned plans to form its own hedge fund in partnership with Numis Securities and Four Capital Partners after Numis failed to raise the funds.

The online market research company had intended to use information from its polls for its own financial gain, as well as selling the data to customers.

We are not really suprised that noone is willing to invest in the planned fund. The last couple of months clearly showed that it takes alot more than looking at irrelevant online polls to run a successful hedge fund.